GRAPHICTIPS

Six Basic Web Design Rules To Live By

Over the years you've undoubtedly grown as a Web designer, going from basic text pages to attractive, highly interactive Web sites. But anyone who's an expert in her field will tell you that the trick to continued success is sticking to the basics. We therefore stepped back for a second to determine what was really at the heart of good design. In doing so, we've come up with the following six rules to live by. We've found that by adhering to the following six, we've been able to always meet the customer's needs. Though they're basic rules, they're not always as easy to comply with as one might think. However, by doing so you're assured a successful site.

Your content should always be fresh - No one's going to return to your site if it hasn't changed since the last time they stopped by.

Your design should be consistent - In order to make the site comfortable and usable, you should maintain a high level of consistency in both design and navigation.

Make it easy to get around - Be sure that the navigation is simple and intuitive. It should be easy for the viewer to get from one section of your site to another quickly.

Don't let design hinder legibility - No matter how sophisticated your site is, it should always be easy to read. That means text should be large enough for older eyes to read it and the text should easily stand out from the background.

Remember the little guy - Though the number of folks with broadband connections is increasing, don't design for people with fast connections. Keep your Web site as trim as possible so even those using modem connections can quickly download your pages.

Don't forget to advertise - It doesn't do any good to create a killer site if there's no one to view it. Make sure you've included keywords and META tags that adequately describe your page and be sure you register your site (often) with search engines.

Element K tips